Jordan"s second retirement. Baseball famously rose from the ashes of its own labor stoppage through an epic home run record chase and the juiced bat era. I fail to see how the NBA can match that, short of  Madden NFL 18 Coins blindfolding defenders in an attempt to get the 100-points-in-a-game mark beaten.The truth is this: the NBA offers the best basketball in the world, but this summer and the immediate aftermath of the league"s last lockout have proven that offering the best basketball in the world is not a trump card.

The NBA does not have anunshakableright to strong ratings, rising revenue and increasingly large TV deals. The NBA has to Buy MUT 18 Coins earn those, and a lockout -- while foisting a more painful deal on players to erase losses -- will do the opposite."Shooting itself in the foot" doesn"t begin to do justice to what the NBA is about to do to itself. Consider:* The league is six years away from a new, massive TV deal. Some have predicted a 30 percent increase in national

TV revenue, from $900 million to $1.2 billion. The players" latest proposal calls for 53 percent of all revenue, as opposed to the current 57 percent. (The league is allegedly still asking for 54 percent for themselves.) So the owners" cut of that extra $300 million in national TV money would be $141 million, or roughly half of the gross losses the owners claim this season, and maybe closer to 90 percent of the actual, no-questions-asked losses.

 (That lower loss number removes depreciation and interest payments on team purchase loans from the equation.) * An extended lockout puts that extra revenue in danger. Consider that the NHL"s playoff ratings fell by 20 percent in the season after its year-long lockout. Obviously, the league stands to gain a better TV deal in 2017 if ratings are higher. Right now, ABC, ESPN and TNT are minting money off of the NBA, and would assuredly deeply want to keep them.
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